What's in our food? – launch of media campaign in Jamaica


NCD Alliance

06 Mar 2020

Since World Diabetes Day on 14 November 2019, the Heart Foundation of Jamaica (HFJ), in collaboration with the Ministry of Health and Wellness and the National Consumers’ League, has been leading a new mass media campaign to encourage Jamaicans to make healthier choices. The new campaign tagline is: "What's in Our Food? Give us the Facts". The campaign urges Jamaicans to think about the content of ultra-processed foods and demand clear nutritional labels to inform them about foods that are high in sugar, salt and fat.