Watch the recording of WHO’s World No Tobacco Day webinar, held on 13 May 2025 (13:00–14:00 CEST). This WHO webinar, “Unmask the Appeal of Tobacco and Nicotine Products”, highlighted how the tobacco industry targets children and young people with flavours, sleek designs, and deceptive marketing. Speakers, including WHO Director-General and experts from the WHO Framework Convention on Tobacco Control (FCTC), underlined the urgent need for stronger policies such as flavour bans, plain packaging, and strict advertising regulations to protect future generations from addiction and disease.