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Movendi Welcomes Ambitious New WHO-Led Initiative to Raise Pro-Health Taxes and Save Millions of Lives
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03 Jul 2025

Movendi International

Movendi Welcomes Ambitious New WHO-Led Initiative to Raise Pro-Health Taxes and Save Millions of Lives

Movendi International Partners With Ambitious New WHO-Led 3×35 Initiative to Promote Health and Development For All Through Alcohol and Other Pro-Health TaxesThe World Health Organization (WHO) has launched a major new initiative urging countries to raise real prices on tobacco, alcohol, and sugary drinks by at least 50% by 2035 through health taxes, in a move designed to curb chronic diseases an...

03 Jul 2025



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WHO Launches New Initiative to Raise Pro-Health Taxes and Save Millions of Lives
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03 Jul 2025

Movendi International

WHO Launches New Initiative to Raise Pro-Health Taxes and Save Millions of Lives

The World Health Organisation’s new “3 by 35” Initiative urges governments to raise the real prices of alcohol, tobacco, and sugary drinks by at least 50% by 2035. Backed by Movendi International and other global partners, the initiative aims to prevent 50 million premature deaths, generate $1 trillion in revenue, and reduce harm from noncommunicable diseases.Evidence from countries like Sri...

03 Jul 2025