October is Breast Cancer Awareness Month, a time to create awareness, honour the millions of lives affected by breast cancer and reaffirm our global commitment to equitable access to care and improved survival for all. 

This year, we highlight the theme: Every Story is Unique, Every Journey Matters.

October 2025 highlights

• Global storytelling campaign: Whether you are a policymaker, health worker, partner, survivor or advocate, we invite you to submit short videos, posts or podcasts showcasing your experience and how you are commemorating Breast Cancer Awareness Month.
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• Advocacy toolkit: Find us on social media and share your journey using #EveryStoryIsUnique to amplify our message.
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• The Third Global Breast Cancer Initiative Informal Partners Meeting: on 8 October, we will convene a partners´ meeting to deliberate on key priority areas and launch a training manual intended to build foundational knowledge, skills and capacity for GBCI implementation. If your country or institution is interested in using this manual, fill in this form and we will provide you with further details.
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• Check our event page for more information and resources