The World Cup’s Sickening Message - Buse, K., & Hawkes, S. (2015)

“The main risk factors for developing these conditions – smoking tobacco, excessive alcohol consumption, being overweight, and insufficient physical exercise – reflect deeply ingrained unhealthy behaviors. Given that these are precisely the kind of behaviors that companies like the World Cup sponsors are encouraging, a better disease classification would be pestilentia lucro causa (PLC), or ‘profit‑driven disease.’” Read the full article here.