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A thematic collection by: Hussein Alshamali, World Health Organization

World No Tobacco Day 2025: Bright Products. Dark Intentions.

A curated collection of toolkits, advocacy materials, and technical resources developed by GCM Participants and WHO technical units for World No Tobacco Day 2025, spotlighting this year’s theme: “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products.”

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Resources
<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Strategic communication planning in support of tobacco control <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

WHO FCTC Secretariat

Strategic communication planning in support of tobacco control

Briefs & Fact Sheets

30 Jan 2025

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Forum of International Respiratory Societies

Stop tobacco industry tactics targeting young people, say international lung health experts

News

28 May 2025

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WHO FCTC Secretariat

Smoke and mirrors: Tobacco industry & its relationship with the UN SDGs

Briefs & Fact Sheets

30 May 2024

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> UN Treaty on Plastic Pollution Resources <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

Action on Smoking and Health

UN Treaty on Plastic Pollution Resources

Database

23 Apr 2025

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Toolkit for Article 17 of the WHO Framework Convention on Tobacco Control <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

WHO FCTC Secretariat

Toolkit for Article 17 of the WHO Framework Convention on Tobacco Control

Guide

31 Oct 2023

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Highlights from 20 years of tobacco control <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

WHO FCTC Secretariat

Highlights from 20 years of tobacco control

Publication

27 Feb 2025

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Protect the next generation by opposing harmful tobacco and nicotine products advertising <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

WHO FCTC Secretariat

Protect the next generation by opposing harmful tobacco and nicotine products advertising

Briefs & Fact Sheets

30 Jun 2024

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Report on Tobacco Control in India (2022) <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

HRIDAY

Report on Tobacco Control in India (2022)

Report

29 May 2022

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> The Stop Tobacco Pollution Alliance (STPA) <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

Action on Smoking and Health

The Stop Tobacco Pollution Alliance (STPA)

Database

23 May 2025

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Gender-Responsive Tobacco Control: Evidence and Options for Policies and Programmes <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

World health Organization

Gender-Responsive Tobacco Control: Evidence and Options for Policies and Programmes

Publication

25 Oct 2024

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> A Complex Interplay: Navigating the Crossroads of Tobacco Use, Cardiovascular Disease, and the COVID-19 Pandemic <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

World Heart Federation (WHF)

A Complex Interplay: Navigating the Crossroads of Tobacco Use, Cardiovascular Disease, and the COVID-19 Pandemic

Publication

10 Jun 2024

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Infographic: 4.5 trillion cigarette butts end up littered in our lakes, oceans, and soil every year <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

WHO FCTC Secretariat

Infographic: 4.5 trillion cigarette butts end up littered in our lakes, oceans, and soil every year

Briefs & Fact Sheets

06 Jun 2024

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Tobacco and Women's Rights- Submissions to CEDAW <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

Tobacco and Women's Rights- Submissions to CEDAW

Database

07 Oct 2024
<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Integrating tobacco cessation in chronic respiratory disease care: a comprehensive approach to reducing the global burden <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

BMJ Global Health

Integrating tobacco cessation in chronic respiratory disease care: a comprehensive approach to reducing the global burden

Article

21 Mar 2025

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> FIP knowledge and skills reference guide for professional development in tobacco cessation and other risk factors in NCDs: A companion to the FIP Supporting tobacco cessation and the treatment of tobacco dependence: A handbook for pharmacists (2023) <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

International Pharmaceutical Federation (FIP)

FIP knowledge and skills reference guide for professional development in tobacco cessation and other risk factors in NCDs: A companion to the FIP Supporting tobacco cessation and the treatment of tobacco dependence: A handbook for pharmacists (2023)

Publication

29 Jul 2023

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Tracking NCD funding flows: Urgent calls and global solutions <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

NCD Alliance, Global Alliance for Tobacco Control

Tracking NCD funding flows: Urgent calls and global solutions

Report

08 Jul 2024

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> WHO FCTC Article 19 Civil Liability Toolkit <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

WHO FCTC Secretariat

WHO FCTC Article 19 Civil Liability Toolkit

Guide

30 May 2025

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Supporting tobacco cessation and the treatment of tobacco dependence: A handbook for pharmacists (2023) <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

International Pharmaceutical Federation (FIP)

Supporting tobacco cessation and the treatment of tobacco dependence: A handbook for pharmacists (2023)

Publication

29 Jul 2023

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Tobacco and chronic obstructive pulmonary disease (‎COPD) <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

World Health Organization

Tobacco and chronic obstructive pulmonary disease (‎COPD)

Publication

14 Nov 2023

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Protocol to eliminate illicit trade in tobacco products <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

World Health Organization

Protocol to eliminate illicit trade in tobacco products

Publication

17 Oct 2018

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> WHO clinical treatment guideline for tobacco cessation in adults <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

World Health Organization

WHO clinical treatment guideline for tobacco cessation in adults

Publication

08 Jul 2024

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> U.S. Tobacco Lobbyist and Lobbying Firm Registration Tracker <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

U.S. Tobacco Lobbyist and Lobbying Firm Registration Tracker

Database

23 May 2024
<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Tobacco has a negative impact on the environment <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

WHO FCTC Secretariat

Tobacco has a negative impact on the environment

Briefs & Fact Sheets

25 Jan 2022

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Tobacco and asthma <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

World Health Organization

Tobacco and asthma

Publication

30 Jul 2024

<!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: ▪️ field--node--title--pin.html.twig ✅ field--node--title.html.twig ▪️ field--node--pin.html.twig ▪️ field--title.html.twig ▪️ field--string.html.twig ▪️ field.html.twig --> <!-- 💡 BEGIN CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' --> Tobacco Endgame Fact Sheets <!-- END CUSTOM TEMPLATE OUTPUT from 'themes/custom/whokap/templates/field/field--node--title.html.twig' -->

Action on Smoking and Health

Tobacco Endgame Fact Sheets

Briefs & Fact Sheets

23 May 2024

Additional resources

KAP Community

Global Alliance against Chronic Respiratory Diseases

Read more

Website

World No Tobacco Day 2025

Read more

Website

WHO Framework Convention for Tobacco Control

Read more

About

This thematic collection brings together a diverse set of resources from WHO technical departments and GCM participants to mark World No Tobacco Day 2025. Centered around the theme “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products,” the materials included shed light on the deceptive practices used by the tobacco and nicotine industries—especially their aggressive targeting of children and youth through attractive flavors, sleek product designs, and misleading marketing.

The collection aims to support global advocacy efforts, raise awareness, and strengthen implementation of the WHO Framework Convention on Tobacco Control (FCTC). It includes evidence-based toolkits, policy briefs, case studies, and campaign materials that call for urgent and unified action to protect young people from industry manipulation. As we celebrate 20 years since the FCTC entered into force, these resources serve as a powerful reminder of progress made—and the work still needed to end preventable deaths from tobacco use.

Whether you're a policymaker, advocate, or public health practitioner, this collection equips you with the tools to help expose harmful industry tactics and accelerate action for a tobacco-free future.

KAP thematic collections are created, managed, and updated by individual platform users. Collection content, featured resources and image material are subject to the KAP community guidelines and the copyright code of conduct. Featuring resources and information in collections does not imply that they are endorsed or recommended by the KAP or the World Health Organization.
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